Zendesk
GSS Experience Singapore

Public Relations

Effective Public Relations Starts With The Right Agency

Public relations today is much more than standard press releases and media relationships - it’s about driving value for your business with great storytelling and data, and providing value to journalists who are inundated with pitches and event invites.

Our strategic approach will build your reputation, increase awareness of your brand, and create thought leaders out of your C-suite to the point where the media come to you for expert commentary and insight. That’s the value that matters.

Public Relations

Effective Public Relations Starts With The Right Agency

Public relations – or – PR today is much more than standard press releases and media relationships. It’s about driving value for your company with great storytelling and data, and providing value to journalists who are inundated with pitches and event invites.

Our strategic approach will build your reputation, increase awareness of your brand, and create thought leaders out of your C-suite to the point where the media come to you for expert commentary and insight. That’s the value that matters.

Click the thumbnails on your right to explore PR success stories we’ve achieved in Singapore & beyond >>

Zendesk
Zendesk
GSS Experience Singapore
GSS Experience Singapore

What public relations can do for your brand?

Effective PR strategies present businesses with opportunities and give them a real competitive edge. In fact, we’ve seen first-hand how it engages people, strengthens reputation and drives broader business goals.

So whether your goals are to drive awareness around a new product, generate buzz on your expansion plans, announce a relaunch, or proactively protect reputation – Mutant’s stellar team has got your back. 

Since 2012, we have helped brands in Singapore and beyond rise above the noise, capturing the mindshare of their markets through effective storytelling. Relying on tech and data, our agency has turned effective strategies into impactful campaigns. We’re results-driven as much as you are, and we know numbers do the talking. 

What are the types of public relations services offered by Mutant Communications?

Every client is different, and we take a bespoke approach to each PR plan depending on your unique needs. When you work with an experienced agency like Mutant, your goals become ours. You can focus on other aspects of your business while we do the public-facing heavy lifting for you. These include:

Media relations

The media and influencers have a significant impact on public opinion – so having them do the talking builds a positive image amongst your target audience. We help you establish and maintain strong relationships with newsmakers and opinion leaders, creating positive media coverage for your business.

Experiential PR

For the media and influencers to tell your story, you’ll need to give them what they’re after. As the media landscape transforms, agencies and brands have had to adapt to new ways of working. If brands really want to draw journalists out of their homes and offices, it’s important that events are highly experiential, interactive, and offer a wealth of content creation opportunities. In short, you need to make it worth their while. Whether it’s a press conference, a launch party or overseas fam trips, we’ll brainstorm a winning public relations strategy!

Social media management

Amid the ubiquitous use of social media, having an ‘always-on’ social media strategy is crucial for brands to stand out. Social media is a powerful medium to reach and target audiences not just in Singapore but also the rest of the world. The social media team at Mutant knows how to not only reach and engage your customers, but also push the boundaries of creativity to maximise results. 

Content creation

Whether it’s a press release, social media video or your CEO’s speech – content matters. When you work with Mutant, you can leave all that legwork to us. Our team of former news editors and journalists in Singapore can transform any difficult-to-understand information into clear, creative and persuasive content that brings your brand to life. 

Crisis management

You are nothing without your reputation, stellar public image and trust from your customers. Our senior team of crisis comms professionals are here to help - whether to reactively plan your approach, or formulate a detailed plan ahead of any potential crisis. We’ve got your back.

How do we help as your dedicated PR agency in Singapore?

Every client is different, and we take a bespoke approach to each PR plan, depending on your unique needs. However, here’s an overview of how we approach: 

black-kickoff

Step 1: Kick-off Meeting

A kick-off meeting is a very important step for us to align on your business objectives and goals. Here, we sit down with your team to discuss your objectives, challenges and future plans to build out a PR strategy that supports your business goals. We’ll use this meeting to solidify themes, timelines and communication priorities. 

black-strategy

Step 2: Strategy & Messaging

Once we have all the information and are integrated into your business, we’ll begin to build up your strategy, aligning key messages and narratives for audiences and platforms. 

black-storybank

Step 3: Storybank

Once step 2 is done, we’ll create a storybank that puts your key messaging and narrative front and centre. 

Mutant will monitor media and engage with journalists to identify opportunities, both reactive and proactive, that will allow you to join in on interesting and engaging conversations. 

blac-crisis

Step 4: Crisis Planning

If your strategy includes crisis comms, this is when we start planning. Social media has changed the landscape of crisis communications and there's no cookie-cutter approach to dealing with it. We’ll map out a tailored solution that specifically addresses the threats you face. 

black-content

Step 5: Press Releases & Content

If your scope includes content, we create what you need. With an eye on your business goals, our team of expert storytellers and strategists work as an extension of your business to create content at scale and pace, including press releases, blogs, thought leadership, social content, and whitepapers amongst others. 

black-pitch

Step 6: Pitch to Media

We connect with journalists, media friends, influencers, and push our campaigns and releases with a targeted and bespoke approach. This involves brainstorming differentiated campaigns and ideas that are relevant to your business and tie back to your goals. From there, we’ll work closely with journalists to ensure we’re giving them the stories they’re interested in. 

black-measure

Step 7: Measure & Review

Data informs and educates. We measure and review trackable metrics constantly to make sure what we are pitching is landing and that your key message is getting across. 

Why choose Mutant Communications public relations?

Since our humble beginnings in 2012, we’ve evolved into a regional agency, servicing clients across Asia Pacific and globally for their PR, content marketing, branding, and social media needs. 

So, what does this mean for you?

You’re here because you need help with real problems - whether that’s increasing sales, improving employee retention, driving inbound leads, or refreshing your brand to attract investors. 

These are the results we measure our success on. By making a real impact on your business, you’ll see the value in working with us, and we’ll hopefully kick off an awesome partnership together. 

Although our work speaks for itself – the awards don’t hurt. In 2022 alone, we won PRCA’s Medium Consultancy of the Year and were named APAC Workplace Champions. Beyond this, Mutant has been named Provoke’s 2020 Southeast Asia Consultancy of the Year, Marketing Interactive’s Agency of the Year (bronze) in 2021. Our campaigns also routinely win awards, such as Media Relations of the Year for Disney & National Geographic’s Planet Possible in 2022, and Provoke’s Diamond Sabre award for M1, amongst others.

Frequently asked questions about PR agencies

A PR agency can help you with a range of services, from media relations to social media content creation to crisis communication. When you choose Mutant Communications, we’re basically creating that connection between you and your target audience, positively positioning your brand to achieve greater sales and revenue for your business, both in Singapore and abroad.

Strong storytelling and smart PR strategies can help brands reap real business results. At Mutant, our integration across PR and content has always and continues to provide our clients with stronger results overall.

The cost of hiring a PR agency in Singapore varies. 

There are several factors that influence your PR agency fees. When you work with Mutant Communications, we examine the following before offering a tailored proposal:

  • Business objectives
  • Markets covered
  • Scope of work
  • Project timelines
  • Level of seniority of the team/counsel required 


Ballpark retainer fees can typically cost between S$5,000 to S$20,000 and above depending on the amount of work required, target markets and the size of the Mutant team on the campaign.

We calculate the fees based on the hourly cost of the Mutants assigned to your account and the time taken to manage deliverables.

Tracking metrics across content formats is crucial to measuring success. It enables marketers to make informed and timely adjustments to their campaigns, refining efforts and optimising results. At Mutant, we’ve implemented a new scoring system that takes into account three key aspects of a news feature or piece of content, which helps towards effective communication of the brand and our efforts. This is in replacement of the PR value, which is an arbitrary number that may not be an accurate reflection of our efforts. 

Check Out All Of Our PR Success Stories

See all case studies >>

Contact Us

Have a question or just want to know more?

Singapore

69 Circular Road, #03-01 Singapore 049423
[email protected]

Thailand

999/9, The Offices at Central World,
G Floor, Unit No. C03 & C04, Rama I Road,
Pathumwan, Bangkok 10330 Thailand
[email protected]

Malaysia

A-15-5 & A-15-6, Level 15, Tower A, Menara UOA Bangsar,
No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur
[email protected]

Indonesia

28/F Talavera Office Park,
Jl. TB. Simatupang Kav. 22 –26,
Jakarta 12430, Indonesia
[email protected]